CONCEPTS
Concepts will make or break a campaign. They are the salient ideas upon which a marketing or advertising effort hinges. A marriage of visuals and messaging, I intend for my ideas to strike a visceral chord with their intended audience, favorably attaining the business objective at hand. My portfolio showcases work that I have conceived and executed as well as projects over which I have led, lending creative direction for both art and copy along the way.
Ultimate Medical Academy’s Enrollment Experience was pitched to stakeholders in UMA’s Admissions team as a means to increase student enrollment conversions. Three concepts were pitched as standalone web-based apps. They each featured a “choose your own adventure” dashboard, with all journeys culminating with the prospect faced with the decision to enroll as a UMA student.
Credits: Creative direction, UI/UX art direction, platform name ideation
Concept for Ignite conference, Cisco Systems' yearly reseller recruitment conference. “Equipped for the New IT” cemented Cisco’s value proposition as the OEM who could equip its resellers with proven, innovative and viable technologies.
Credits: Creative direction, art direction, graphic design, headline copywriting
Lead nurturing concept to support student enrollment efforts for a national healthcare education institute. The headline “Right Program” aimed at informing prospects about the healthcare education program they had previously inquired about and “Right Now” added an element of urgency to their enrollment decision.
Credits: Creative direction, art direction, graphic design, copywriting
Internal motivational campaign validating the sales division's team members personal reasons for meeting goals.
Credits: Creative direction, art direction, graphic design, campaign naming, copywriting
Concept for customer loyalty rewards program. I used puppies as the mascots of the campaign since they are likable, extremely cute and … well, loyal. The pups featured items customers could earn as part of the loyalty program.
Credits: Creative direction, art direction, graphic design, copywriting
The Face It concept was created to spear an integrated marketing campaign to support student enrollment. Launched at the onset of the COVID 19 pandemic, the concept urged prospect students to face the opportunity in becoming healthcare heroes, starting with earning a degree in one of Ultimate Medical Academy’s healthcare programs.
Credits: Creative direction, art direction, graphic design, copywriting
Unconventional, yet attention-calling slant which positioned Gulfcoast Ultrasound Institute as a resource for increasing sonographers' bottom line.
Credits: Creative direction, art direction, graphic design, copywriting
Concept for B2B healthcare talent placement conference. Ultimate Medical Academy sought to position itself as the talent placement partner of choice, cultivating long-lasting relationships with employers in the healthcare industry.
Credits: Creative direction, art direction, graphic design, copywriting, conference messaging platform
Theme for Oracle's digital disruption summit targeting mid- to large-scale technology value-added resellers.
Credits: Creative direction, art direction, graphic design, copywriting
Conference theme for 15th anniversary of B2B technology community
Credits: Creative direction, art direction, graphic design, copywriting
"Smart" idea teasing and promoting IBM's new line of AI-powered storage systems.
Credits: Creative direction, art direction, graphic design
Brand awareness print catalog concept for a medical ultrasound education company.
Credits: Creative direction, art direction, graphic design, photography, copywriting
Concepts for business expansion conference targeting technology solution providers.
Credits: Creative direction, art direction, graphic design, conference messaging platform
Concept for Cisco Ignite Partner Conference 2013, Las Vegas, NV. The visuals aimed at 1) propelling IT resellers to make their move to partner/align with Cisco in the technology solution space and 2) echoing the entertainment spirit that Las Vegas is known for.
Credits: Creative direction, art direction, graphic design, copywriting
Theme for peer-to-peer, B2B networking conference set in New Orleans, LA.
Credits: Creative direction, art direction, graphic design
Theme for Tech Data's new IT customer conference. After Tech Data—the #1 distributor of technology products in the world at the time—completed a $2.6 billion acquisition, emphasis was placed on positioning the company as a strong and stable partner with whom new technology customers could depend on to maximize business goals.
Credits: Creative direction, art direction, graphic design, conference messaging platform
