INSIDE STORY — FROM CONCEPT TO VIDEO

My ideal process for ideation — leading a team of campaign builders through collaboration. In my experience, the more minds that work on a creative endeavor, the more engaging, the more compelling, the more perspective the final product will offer. In practice, this approach yielded a unique, high-impact, conference kick-off video that resonated with the collaborative spirit of the audience.

A splash of fun — the end result from my approach to collaboration among creatives.

While the storyline is simple, bringing the story to life took some After Effects know-how. We utilized the "chroma key" technique (same idea as that of a green screen), masking out the green paint with colors, images and messaging used throughout the conference's visual identity. This application made for a fun time during video production, paying off in dividends upon completion.

Behind the scenes production shots highlighting key moments (and shenanigans) throughout the process.