VIDEO
Video has become an all-pervasive and effective marketing vehicle. I produced all the samples below from a creative direction/ideation perspective — creating or co-creating the storylines, guiding videographers, and directing and approving content scripts. My portfolio showcases work that I have conceived and executed against as well as projects over which I have led, lending creative direction for art, copy, and video along the way.
National lead generation TV commercial for online healthcare institute.
Credits: Concept, creative direction, story sequencing
Behind the scenes look at creation of Ultimate Medical Academy’s national lead generation TV commercial.
Credits: Concept, creative direction
National lead generation TV commercial for online healthcare institute.
Credits: Concept, creative direction, scriptwriting
Kick-off video for B2B healthcare employer conference
Credits: Concept, creative direction, story sequencing, art direction
Video showcasing the unique selling proposition of the Spark Summit, Ultimate Medical Academy’s B2B employer partner conference
Credits: Concept, creative direction, story sequencing, art direction
Digital agency reel highlighting diversified service offerings aimed at technology managed service providers
Credits: Concept, creative direction, story sequencing, art direction, copywriting
Regional lead generation TV commercial for online healthcare institute
Credits: Concept, creative direction, scriptwriting
Student enrollment reinforcement video
Credits: Concept, creative direction, art direction, talent sourcing, scriptwriting
Social media brand awareness video aimed at technology managed service providers
Credits: Concept, creative direction, art direction, graphic design, motion graphics
Explainer video for technology learning platform
Credits: Concept, creative direction, script direction, storyboard, motion graphics management
Motivational conference kick-off video
Credits: Collaborative conceptualization, creative direction, art direction
Immersive kick-off video for technology reseller conference
Credits: Concept, stage direction, story direction, art direction, 3D vendor management
Wrap-up video highlighting the conference’s value to technology managed service providers
Credit: Concept, creative direction, talent and videography direction
Internet of Things brand launch video targeting technology solution providers
Credits: Script direction, storyboard, motion graphics management
40-year celebratory video of B2B organization
Credits: Concept, creative direction, scriptwriting
Kick-off video for a technology conference centered around collaboration and community members networking
Credits: Concept, creative direction, art direction
Kick-off video for a technology conference focused around host’s competitive differentiation
Credits: Concept, creative direction, art direction, scriptwriting, storyboard
Brand awareness video for a B2B cybersecurity division targeting technology resellers
Credits: Concept, creative direction, art direction, scriptwriting
Microsoft Office offer video aimed at technology resellers
Credit: Storyboard
Motivational, recruitment video highlighting Cisco’s competitive differentiation in the B2B technology space
Credits: Story direction, script direction, art direction
Kick-off video for a technology conference centered around collaboration and community members networking
Credits: Concept, creative direction, art direction, script direction
Kick-off video for a technology conference centered around collaboration and community members networking
Credits: Concept, creative direction, art direction, script direction
Kick-off video for a technology conference centered around collaboration and community members networking
Credits: Concept, creative direction, art direction, story direction
