IDENTITY
A genuine and attractive visual identity should embody your brand and set your firm apart in the market. From rebrands to one-off logos, I have concepted and executed on multiple identity projects throughout my career — continually aiming to create unique perspectives/metaphors for the brands I’ve owned.


Identity for technology engagement conference — client HP
Credits: Creative direction, art direction, graphic design


Seasonal sales incentive identity for Brocade account representatives.
Credits: Creative direction, art direction, graphic design


Meet the Moores logo for Cisco upsell opportunity campaign
Credits: Creative direction, art direction, graphic design





Style guide for Apple Advantage reseller business unit housed within IT distribution giant Tech Data.
Credits: Creative direction, art direction, graphic design
Identity for an internal accountability campaign across a technology advertising agency.
Credits: Art direction, graphic design




Custom icon system created to highlight the various opportunities around Tech Data’s Internet of Things offering.
Credits: Creative direction, art direction, graphic design


Identity for news publication catering to the technology distribution space.
Credits: Art direction, graphic design








Branding style guide for IT reseller procurement division — resellerCONNECT
Credits: Art direction, graphic design
Logo concept for streaming media outfit.
Credits: Creative direction, art direction, graphic design
Identity concept for internal newsletter aimed at mobile technology sales force.
Credits: Creative direction, art direction, graphic design
Identity for emergency ultrasound department with training outfit Gulfcoast Ultrasound Institute.
Credits: Creative direction, art direction, graphic design
Logo mark and logo type for technology reseller firm.
Credits: Art direction, graphic design
Logo for community support program within a large 108 Fortune company.
Credits: Creative direction, art direction, graphic design
Concept for exclusive business community of technology resellers.
Credits: Creative direction, art direction, graphic design
Logo for sales boosting/motivating campaign.
Credits: Creative direction, art direction, graphic design