DIGITAL

Ultimate Medical Academy’s Care Pays Back campaign focused on: 1. the idea of mutual care — the care one gives to others finds its way back to us — and 2. the remunerative aspects of embarking in a prosperous healthcare career. This integrated marketing campaign served as the launch for the organization’s new mantra. The campaign included a direct response national TV commercial, targeted paid social media ads, responsive display ads, landing pages. Emails and additional display ads assisted with the campaign’s lead nurturing efforts.

Credits: Ultimate Medical Academy | Credits: Creative direction, messaging platform, TV commercial storyline, UI/UX art direction

Lead the visual identity positioning as well as the value proposition ideation for an education portal aimed at healthcare organizations seeking to recruit, upskill and retain their workforce as a means to curtail employee attrition.

Client: Nasium Training | Credits: Creative direction, UI/UX direction, value proposition direction

One-off animated banner to promote revenue opportunity aimed at Cisco IT resellers.

Client: Cisco | Credits: Creative direction, art direction, graphic design, copywriting

Lead generation campaign for SAP. Campaign tactics included paid social, SEM, email marketing, landing page (including SEO), explainer video and an eGuide as a lead magnet.

Client: SAP | Credits: Creative direction, art direction, graphic design, copywriting

Network security assessment campaign for Tech Data and Cisco. Campaign assets included emails, landing pages, pre-produced videos, ebooks and an infographic.

Client: Cisco | Credits: Creative direction, art direction, graphic design

Lead generation campaign templates created for Carbonite’s technology resellers to use in their lead generation efforts.

Client: Carbonite | Credits: Creative direction, art direction, graphic design

UI/UX design for Microsoft partner empowerment portal.

Client: Microsoft | Credits: Creative direction, art direction, UI/UX design

Lenovo campaign targeting IT solution providers focused in the healthcare space.

Client: Lenovo | Credits: Creative direction, art direction, graphic design, copywriting

Enlightenment and recruitment landing page directed at technology resellers.

Client: Barracuda | Credits: Creative direction, art direction, UI/UX design

Website for marketing company offering services to technology s0lutions providers.

Client: ResellerConnect | Credits: Art direction, UI/UX design

Series of email marketing efforts for an ultrasound medical education firm.

Client: Gulfcoast Ultrasound Institute | Credits: Creative direction, art direction, graphic design, copywriting

eConcierge — Extreme Networks's Management Development Funds opportunity hub.

Client: Extreme Networks | Credits: Creative direction, art direction, UI/UX design

Infographic mapping the buyer’s journey from a B2B technology buyer’s perspective.

Client: ResellerConnect | Credits: Creative direction, art direction, copywriting

Print and digital branding campaign positioning a set of software utilities as productivity-boosting solutions.

Client: Axiom International | Credits: Creative direction, art direction, copywriting