DIGITAL
Digital marketing is top of mind for today’s forward thinking organizations. I am experienced in its various disciplines — whether design, concept development, lead generation, website creation or social activation efforts. My portfolio showcases work that I have conceived and executed against as well as projects over which I have led, lending creative direction for both art and copy along the way.
Care Pays Back Integrated Marketing Campaign: Ultimate Medical Academy lacked a brand mantra. It lacked a common denominator for the organization’s purpose. After thoughtful assessments across the institute, “care” emerged as the purpose behind the good work performed by UMA. To make it actionable and to add a sense of purpose to the idea of caring for its students, Care Pays Back was developed as Ultimate Medical Academy’s brand platform. In essence, Care Pays Back refers to the idea that when you care for others, they go on to care for other people, and so on. We referred to this as the Ripple Effect of Care, meaning that care pays back because, if you spread care, it will eventually come back to you.
This integrated marketing campaign served as the launch for the organization’s new mantra. The campaign included a direct response national TV commercial, targeted paid social media ads, responsive display ads, landing pages. Emails and additional display ads assisted with the campaign’s lead nurturing efforts.
Credits: Creative direction, messaging platform, TV commercial storyline, UI/UX art direction
Lead the visual identity positioning as well as the value proposition ideation for an education portal aimed at healthcare organizations seeking to recruit, upskill and retain their workforce as a means to curtail employee attrition.
Credits: Creative direction, UI/UX direction, value proposition direction
One-off animated banner to promote revenue opportunity aimed at Cisco IT resellers.
Credits: Creative direction, art direction, graphic design, copywriting
Lead generation campaign for SAP. Campaign tactics included paid social, SEM, email marketing, landing page (including SEO), explainer video and an eGuide as a lead magnet.
Credits: Creative direction, art direction, graphic design, copywriting
Network security assessment campaign for Tech Data and Cisco. Campaign assets included emails, landing pages, pre-produced videos, ebooks and an infographic.
Credits: Creative direction, art direction, graphic design
Lead generation campaign templates created for Carbonite’s technology resellers to use in their lead generation efforts.
Credits: Creative direction, art direction, graphic design
UI/UX design for Microsoft partner empowerment portal.
Credits: Creative direction, art direction, UI/UX design
Lenovo campaign targeting IT solution providers focused in the healthcare space.
Credits: Creative direction, art direction, graphic design, copywriting
Enlightenment and recruitment landing page directed at technology resellers.
Credits: Creative direction, art direction, UI/UX design
Website for marketing company offering services to technology s0lutions providers.
Credits: Art direction, UI/UX design
Website for custom kitchen cabinetry design firm.
Credits: Creative direction, art direction, UI/UX design, copywriting
Series of email marketing efforts for an ultrasound medical education firm.
Credits: Creative direction, art direction, graphic design, copywriting
eConcierge — Extreme Networks's Management Development Funds opportunity hub.
Credits: Creative direction, art direction, UI/UX design
Infographic mapping the buyer’s journey from a B2B technology buyer’s perspective.
Credits: Creative direction, art direction, copywriting
Print and digital branding campaign positioning a set of software utilities as productivity-boosting solutions.
Credits: Creative direction, art direction, graphic design, copywriting
Home page concept pitch for car audio manufacturer.
Credits: Creative direction, art direction, UI/UX design
